The Arrow Fund is an organization that cares for and extremely abused dogs, and dogs used for baiting.
Prank It Forward decided to provide some help to the organization for all of their hard work. They hope to help them increase awareness of all of the good work they do in improving the lives of abused dogs.
Part of their efforts includes creating billboards all over the city, as well as giving Frodo, the celebrity pooch of the organization, his own banner to be displayed around the city! With this awareness, hopefully, people will be interested and help to provide homes to these wonderful animals.
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